Transforming business experience into digital marketing expertise.

My professional journey began in the automotive industry, where I gained over 12 years of experience in entrepreneurship, workshop management and automotive parts sales. Managing day-to-day operations gave me a strong understanding of how businesses grow—from leading teams and managing suppliers and inventory to negotiating with stakeholders, solving complex challenges and building lasting customer relationships.

Today, I am pursuing an MSc in Digital Marketing to complement my commercial experience with digital marketing, analytics and data-driven decision-making. By combining hands-on business experience with modern marketing knowledge, I bring a practical, customer-focused perspective and a strong understanding of how strategy, customer insights and data can drive business growth..

-About me

From the workshop floor to digital strategy.

Parts Sales

Entrepreneur

Workshop Manager

Built and ran a business end to end

Led teams and daily operations

Drove sales and supplier relationships

Combining business experience with digital marketing to create practical, data-driven solutions.

A strategic portfolio showcasing brand storytelling, content creation, February 2026

Digital Marketing Strategy & Planning, June 2026

Content Marketing & Personal Branding, Ongoing Project | July 2026 – Present

-Portfolio

Check out my work

-EXPERIENCE

Flagship Automotive - Morocco

Workshop Manager

Managed daily workshop operations, ensuring efficient workflow and high-quality service.
Supervised technicians and coordinated repair and maintenance activities.
Oversaw inventory, supplier relationships, procurement, and operational planning.
Maintained high levels of customer satisfaction through effective service management.
Developed and implemented marketing campaigns and promotional offers to increase workshop bookings and customer retention.

Car Parts Salesperson

Flagship Automotive - Morocco

Assisted the Marketing Department in planning and executing promotional campaigns.
Supported the organization of marketing events and dealership activities.
Conducted market research and competitor analysis.
Prepared marketing materials, presentations, and campaign reports.

Marketing Intern

SCAMA (FORD Morocco)

Assisted customers in selecting the correct automotive parts and accessories.
Managed inventory, supplier orders, and stock availability.
Developed promotional campaigns and merchandising initiatives to increase parts sales and attract new customers.
Collaborated with workshop technicians to ensure timely availability of parts.