References
- Porter, Jennifer (2003) L. The Journal of Consumer Marketing; Santa Barbara Vol. 20, N° 2/3.
- Garmin Ltd. (2015). Annual report 2015. Garmin. https://www.garmin.com
- Latterly.org. (2024). Garmin marketing strategy: Across fitness, outdoor, aviation, and marine. https://www.latterly.org
- NU HORIZON (December 2025): Bridging communities, forming connections—my 55th and final parkrun of the year Severn Bridge parkrun #293 – 27/12/25 : https://www.nuhorizons.uk/post/bridging-communities-forming-connections-my-55th-and-
- Garmin (January 2026): The struggle is real: https://www.facebook.com/photo.php?fbid=1279099134264808&set=a.658226769685384&type=3
- Short Circuit (January 2026): I have been sleeping on the best smartwatch brand—Garmin Venu X1: https://www.youtube.com/watch?v=k9UsDilfbYM&t=2s
- Oreo (2013, February). You can still dunk in the dark. X (formerly Twitter). https://twitter.com/Oreo
- Garmin (2026, February). Satellite communicator Garmin inReach Mini 3 page. https://www.garmin.com/en-GB/p/1756401/
- Fitzgerald, Craig (May 2014) Target Marketing; Philadelphia Vol. 37, N° 4
- SEMRUSH.com (As of January 2026) SEO Dashboard: Garmin.com UK data: https://www.semrush.com/seo/28268061/?fid=10345859
- NU HORIZON (December 2025): Blog article, data (December 2025): https://app.buzzsumo.com/content/youtube?q=garmin&search=true
- The struggle is real (January 2026): Facebook visual, data (January 2026): https://app.buzzsumo.com/content/facebook?q=garmin.uk&search=true
- Short Circuit (January 2006): Unboxing YouTube video “I have been sleeping on the best smartwatch brand”, data: https://app.buzzsumo.com/content/youtube?q=garmin&search=true
- The Global Goals (2026, February). Meet the Global Goals https://globalgoals.org/goals/3-good-health-and-well-being/
- Vecteezy. (2026). Stock images collection [photographs]. https://www.vecteezy.com/
- Vecteezy. (2026). raw footage (video). https://www.vecteezy.com/ ( The licensed video footage used in this project was edited to support the visual storytelling of the campaign).
- OpenAI. (2026). Hiker standing in a remote mountain landscape [AI-generated image]. ChatGPT. https://chat.openai.com
- Canva. (2026). Hiker standing in a remote mountain landscape [Canva edited template].https:www.canva.com